Multilingual informative comic booklets on enhancing awareness and precautionary behavior among the staff members and clients of microfinance institutions (MFIs) and self-help groups during the COVID-19 pandemic

• Oct 26, 2021
• 1 min

The COVID-19 pandemic highlighted our responsibility to create awareness and influence precautionary behavior to drive the safety of the weak and the vulnerable. MSC developed a series of conversational comics to help the staff members, clients, and community of microfinance institutions (MFIs) and Self Help Groups (SHGs). These comic books helped inform their frontline staff […]

The COVID-19 pandemic highlighted our responsibility to create awareness and influence precautionary behavior to drive the safety of the weak and the vulnerable. MSC developed a series of conversational comics to help the staff members, clients, and community of microfinance institutions (MFIs) and Self Help Groups (SHGs). These comic books helped inform their frontline staff on workplace safety, safe cash handling, customer etiquette, and personal safety measures. MFIs and agents who serve 25 million-plus customers used MSC’s informative comic booklets to reduce infection and death across more than 15 countries across three continents. They were translated into English, Hindi, Bengali, French, and Arabic.