UI/UX research for IPPB’s agent(GDS)

India Post Payments Bank (IPPB) is a financial inclusion focused differentiated bank in India. Housed under the Department of Post, Government of India, IPPB operates through an assisted channel of more than 175,000 postal agents spread across every pincode of India.

In this assignment, we tested a few prototypes to improve the agent application’s user interface (UI) from IPPB. We reviewed the design and content of three applications and suggested modifications to make them more intuitive and user-friendly. These suggestions are based on our discussion with IPPB staff and a quick analysis of the applications. We classified these recommendations into two broad categories: generic and specific.

The generic recommendations include suggestions for issues common to the entire application, whereas specific recommendations pertain only to specific screens within the application. The recommendations are further classified under edits, additions, or deletions—depending on the type of change required in the UI.

Landscaping Ecosystem of Digital Credit Offerings for Agents

MSC will develop and publish market landscape and assessment reports from select markets in Sub-Saharan Africa, South Asia, and Southeast Asia. The first will cover digital lending to mobile money and DFS agents. The second report will look at recruiting mobile money and DFS agents. We will contribute to FSP and the broader financial inclusion, fintech, and digital finance community’s understanding of how DFS agent distribution networks function through these reports. The publications will uncover insights into the potential of emerging business models or future innovations to reduce liquidity and credit constraints among agents.

Assess agent networks in Indonesia, India, and Kenya

Earlier CGAP research based on global evidence identified six universal principles to expanding rural agent networks at the last mile. However, how these principles are applied seems to vary from country to country. CGAP and its partners sought to understand how policymakers, regulators, and providers have expanded rural agent networks. The exploration would also validate principles identified studied five financial markets—China, Colombia, India, Indonesia, and Kenya. These countries have significantly expanded their rural agent networks despite very different contexts. Each of the attached slide decks provides a detailed analysis, which is the basis for the CGAP publication “Agent network journeys toward the last mile: A cross-country perspective.”

Agent lifecycle – Interactive PDF

The deck summarizes the journey of a CICO agent through a lifecycle approach and the challenges that providers and agents face at each stage. It also discusses how MSC is trying to address these challenges through its interventions.