Showing results for "behavioural science"
The blog highlights the complexities involved in Public Distribution System and why it is imperative for the government to conduct a detailed market and behavioural research before changing the existing system.
The PAHAL programme of DBT had achieved remarkable success. However, its ‘Give It Up’ campaign is yet to replicate this success. Our focus note explores this issue.
The blog highlights the complexities involved in Public Distribution System and why it is imperative for the government to conduct a detailed market and behavioural research before changing the existing system.
This note focuses on the situation of COVID-19 in India and the government’s communication efforts during the pandemic. Based on MSC’s research with low- and middle-income households, it highlights how these efforts can be strengthened through the adoption of a Social Behavioral Change Communication (SBCC) campaign.
This Note is a high-level peek into behavioural research method that MSC’s MI4ID approach uses to understand customers financial behaviour.
In terms of access to formal risk protection measures, contractual workers employed at MSEs in India this note creates background for the next note of this series.