Why Do You Need Behavioural Design

• by MSC
• Oct 18, 2016
• 1 min
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Behavioural Economics plays a crucial role in day-to-day decisions of people, this presentation will give you a sneak peek into our unique approach.”

Do you know Behavioural Economics plays a crucial role in day-to-day decisions of people? And many principles of Behaviour Economics can be applied to financial services. As providers of financial services, do we understand them?
At MicroSave we study irrational behaviour that impedes financial inclusion efforts and identify long-lasting solutions through MI4ID Approach. MI4ID Approach, a unique lens developed by MicroSave experts investigates and unravels behavioural layers that rules financial decisions of poor people; and bring forth insights and outlines methods to achieve full impact of financial inclusion. This presentation will give you a sneak peek into our unique approach.