The Answer is “Yes”- Cost and Willingness to Pay in India

• by MSC
• May 1, 2011
• 1 min

MicroSave is undertaking a series of research studies to support the financial inclusion agenda in India. This multi-region study focuses specifically on the services business correspondents provide in rural areas – and whether or not this particular customer segment thinks the greater convenience and other potential benefits are worth paying for.

MicroSave is undertaking a series of research studies to support the financial inclusion agenda in India. This multi-region study focuses specifically on the services business correspondents provide in rural areas – and whether or not this particular customer segment thinks the greater convenience and other potential benefits are worth paying for.