Tag: Mobile banking

The E/M-Banking Volume IV is the eighth publication under the (OPE) Series. This compendium examines...

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.

This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...

This Note attempts to summarise the key challenges that the e/m-banking service providers face while...

The Note is the first of a series of technical briefs focused on strategic marketing...

This Note is a summary of some of the key questions that usually surface during...