Manali Jain, Vishes Jena, Disha Bhavnani, Akshat Pathak, Shweta Menon, Maansi Sharda and Pramiti Lonkar
India’s digital payments landscape has transformed dramatically over the past five years. This report, published...
Anant Tiwari and Akhand Tiwari
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication...
Mimansa Khanna, Akhand Tiwari and Jakirul Islam
The report discusses what the LMI segments know, understand, and feel about the COVID-19 outbreak...
Nitish Narain, Abhishek Anand, Surbhi Sood and Shobhit Mishra
This blog looks at the impact of the COVID-19 pandemic on micro and small enterprises...