Tag: India
Anjaneyulu Ballem, Denny George, Ghiyazuddin Mohammad and Raunak Kapoor
What are clients doing post the Andhra Pradesh MFI crisis?
MicroSave conducted this study to examine the impact of the Andhra Pradesh crisis on borrowers,...
Nov 1, 2011
Sonal Agrawal, Stanley Thomas and Swati Mehta
Role of Branding to Promote E/M-Banking Products & Services (3/5)
This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011
Ritesh Dhawan, Stanley Thomas and Swati Mehta
Top Marketing Challenges for E/M-Banking (2/5)
This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011
Akhilesh Singh, Amit Garg, Anjaneyulu Ballem, Krishna Thacker and Sachin Bansal
Exploring Dormancy in no frills saving accounts In Uttar Pradesh...
MicroSave research aims to understand the reasons for widespread dormancy in No Frills Accounts opened...
Aug 30, 2011
