Tag: Digital financial services
Anurodh Giri, Ritesh Dhawan and Sakib Mehraj
Marketing Lessons for the E/M-Banking Sector from India’s Corporate Giants
This Note portrays some of the successful rural marketing strategies of Indian corporate and attempts...
Oct 19, 2011
Sonal Agrawal, Stanley Thomas and Swati Mehta
Role of Branding to Promote E/M-Banking Products & Services (3/5)
This Note discusses the first element of MicroSave's Strategic Marketing Framework, i.e., "Corporate Brand Strategy"...
Oct 5, 2011
Ritesh Dhawan, Stanley Thomas and Swati Mehta
Top Marketing Challenges for E/M-Banking (2/5)
This Note attempts to summarise the key challenges that the e/m-banking service providers face while...
Oct 3, 2011
