Success Factors of Equity Bank’s Agency Banking

by Venkat Attaluri and Priyank Mishra
Apr 29, 2013
1 min

This briefing note, discusses in detail, the key strategic and operational factors behind the success of Equity Bank’s agency banking model.

Equity Bank started its agency banking business model in 2010. Since then, the model has become very successful. Currently, the platform has over 2.3 million registered customers with around 80,000 transactions taking place daily through over 6,000 agent outlets. This briefing note, discusses in detail, the key strategic and operational factors behind the success of Equity Bank’s agency banking model.