Serving depositors: Optimising branch-based banking

• by David Cracknell
• Feb 1, 2005
• 1 min
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A key challenge for financial institutions serving the low-income market is how to optimise branch networks to serve high volumes of customers in East and Southern Africa

A key challenge for financial institutions serving the low-income market is how to optimise branch networks to serve high volumes of customers – to provide high quality financial services at a low unit cost. This paper examines the strategies used to optimise branch based services for depositors by MicroSave’s Action Research Partners – a network of more than ten very different financial institutions based in East and Southern Africa.