Removing the Pain from Using Cash: An M-banking Solution?

by Nitin Garg, Veena Yamini and Valerie Rozycki
Sep 9, 2010
1 min

This note expands on the cost of cash research, and presents the key findings from the study undertaken and provides insights on how an organisation may apply the tool’s findings in an e- or m-banking scenario

This IFN expands on the cost of cash research, and presents the key findings from the study undertaken and provides insights on how an organisation may apply the tool’s findings in an e- or m-banking scenario. Understanding customer pain points and what value can be created by offering a new, improved one is important for mobile money stakeholders to deliver the right services to the right customers at the right price. The research tool used to assess these is described in more detail in IFN 51 “Understanding the ‘Cost of Cash’ for Low Income Clients: Why and How?”