Reimagining the way we examine women-run businesses

• by MSC
• Aug 11, 2021
• 1 min
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This slide deck condenses our gender-focused analysis of data collected under the Corner Shop Diaries project. It unpacks significant differences between men-run and women-run enterprises and the roles of social norms. The deck further discusses what is needed to reimagine the way we examine women-run businesses.

In collaboration with L-IFT, MSC has been running the Corner Shop Diaries Project, which involves research using the Financial Diaries methodology. Based on an analysis of six months of global diaries data through a gender lens, this slide deck explains significant differences between men-run and women-run enterprises. It further discusses the role of social norms and what is needed to reimagine how we examine women-run businesses.