Showing results for "savings"
The startup FLYK provides credit services to the low- and moderate-income (LMI) segment in India through its mobile app. FLYK uses psychometric assessment to understand consumer behavior beyond CIBIL scores. It underwrites loans through alternative data, which allows increased inclusion among its rural borrower segment. Through its “Combined Responsibility Network (CRN),” FLYK works to overcome the limitations of traditional lending models. Learn more about how the startup understood the need and recognized the solution here.
MSC helped APB design communication that could nudge rural women to open Bharosa accounts and start small savings at its agent outlets.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This video looks at one such initiative by Airtel Payments Bank and how it has affected the awareness level of its target customers.
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.
India has been at the forefront of digital innovations in financial services, helping millions participate in the financial economy through their mobile phones. However, this progress and innovation are meaningless for the millions of Indian women who remain excluded from basic banking in the first place. The strategies we have discussed in this blog directly impact women’s financial inclusion.