Showing results for "savings"
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This video looks at one such initiative by Airtel Payments Bank and how it has affected the awareness level of its target customers.
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.
India has been at the forefront of digital innovations in financial services, helping millions participate in the financial economy through their mobile phones. However, this progress and innovation are meaningless for the millions of Indian women who remain excluded from basic banking in the first place. The strategies we have discussed in this blog directly impact women’s financial inclusion.
This blog discusses the importance of developing these digital skills for the youth to thrive in today’s digital world. We also outline the critical steps to be followed during the digital skills training to increase its practical applicability.
Cooperatives are often encouraged to embrace modernization and digitalization. Yet, how prepared are they to undertake this journey? The problem tends to be more challenging, especially for women’s cooperatives in the rural areas, which are constrained in terms of access and skills to use digital platforms.