Optimising agent networks in Uttar Pradesh

• by Akhand Tiwari, Akhilesh Singh, Mukesh Sadana, Priyank Mishra, Raunak Kapoor, Ritesh Dhawan, Sachin Bansal and Sharad Bangari
• Jan 1, 2011
• 1 min
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In an effort to better understand the customers’ needs and their criteria for the optimal BC model, MicroSave conducted a research study in the Indian states of Uttar Pradesh and Gujarat in 2010-2011.

This study explores following questions:

• Where and how do low-income households want to make deposits, withdrawals, payments and other financial transactions? What works best for them, what does not work, and why?
• What other issues are important to inspire trust and feel their money is safe with a BC?
• From the BCs’ point of view, what is realistic? How can their numerous current difficulties serving a diverse and widespread clientele be improved?
• Should BC banking services be expanded to include airtime recharge shops, pharmacies, grocery and their extensive networks?
• How do customers feel about the suitability of such venues and overall trustworthiness of such agents?