Musings on money: The household money management model of mass market

• by MSC and Ignacio Mas
• May 5, 2013
• 1 min
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This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.

This research report discusses how behavior is governed by perceptions and aspirations around financial goals, income patterns, and financial instruments. The paper ends with “ten governing rules” that the mass market segment considers intuitively when managing money.