Mobile Insurance: The need for value alignment

• by Premasis Mukherjee
• Dec 17, 2013
• 1 min

Mobile insurance is emerging as the newest distribution in insurance and microinsurance. In this podcast, MSC’s expert Premasis Mukherjee (Microinsurance domain) discusses the possibilities and challenges of mobile insurance including over the counter and bank-agent based distribution channels across the globe. He emphasises that a mobile insurance product or programme can sustain only if there […]

Mobile insurance is emerging as the newest distribution in insurance and microinsurance. In this podcast, MSC’s expert Premasis Mukherjee (Microinsurance domain) discusses the possibilities and challenges of mobile insurance including over the counter and bank-agent based distribution channels across the globe.

He emphasises that a mobile insurance product or programme can sustain only if there is a value alignment for all the stakeholders in its eco-system. A successful mobile insurance programme can emerge only if the product provides value to all the stakeholders as well as address the real and potential issues at the level of each of the stakeholder.