Microinsurance: Market Research

• by Premasis Mukherjee
• Jun 4, 2013
• 1 min

Microinsurance as a sector of diversity demands comprehensive market research on product features, risk perception, willingness, affordability and client awareness. In this podcast Premasis Mukherjee, Practice Group Leader of Microinsurance in MSC and Rosalind Piggot discusses the role and process of market research in microinsurance.

Microinsurance as a sector of diversity demands comprehensive market research on product features, risk perception, willingness, affordability and client awareness. In this podcast Premasis Mukherjee, Practice Group Leader of Microinsurance in MSC and Rosalind Piggot discusses the role and process of market research in microinsurance.