Measuring Willingness to Pay

• by Akhand Tiwari and Minakshi Ramji
• May 19, 2011
• 1 min
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This Note presents the development and the implementation of an innovative qualitative research tool directed at determining the level of ‘Willingness To Pay’ (WTP) for BC services.

This Note presents the development and the implementation of an innovative qualitative research tool directed at determining the level of ‘Willingness To Pay’ (WTP) for BC services. The WTP tool has been designed to allow stakeholders to understand how low-income households think about pricing and cost. It is also an effective way to estimate what potential customers of BC services would be willing to pay for the services. The WTP tool helped to elicit some interesting results on the potential of charging ‘reasonable fees’ from potential BC customers.