Insurance Product for Contractual MSE Workers of India – Behavioural Insights

• by Premasis Mukherjee, Lisa Chassin, Anup Singh and Abhay Pareek
• Oct 24, 2014
• 1 min
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This note details the behavioural research process and, culminates into conceptualisation of a low fidelity product concept designed using user centred design approaches.

Taking cue from the earlier Focus note on need of insurance for contractual MSE workers of India, a team from MicroSave conducted behavioural research around the preference and choice of the clients for insurance products and services. This note details the research process, assumptions and broad behavioural insights generated through the research. The note culminates into conceptualisation of a low fidelity product concept designed using user centred design approaches.

Taking cue from the earlier Focus note on need of insurance for contractual MSE workers of India, a team from MicroSave conducted behavioural research around the preference and choice of the clients for insurance products and services. This note details the research process, assumptions and broad behavioural insights generated through the research. The note culminates into conceptualisation of a low fidelity product concept designed using user centred design approaches.