podcast-player
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114rocket
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114wpforms-lite
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114This consumer behavior research aims to investigate why this is so, examining the gender centrality in digital financial services (DFS) in Bangladesh. The study focused only on mobile financial services as the most prevalent form of DFS in Bangladesh.
MicroSave Consulting (MSC), with support from UNCDF SHIFT Bangladesh, undertook a qualitative consumer behavior research to examine the gender centrality of Mobile Financial Services (MFS) in Bangladesh. The study used MSC’s Gender Centrality Framework and adopted a positive deviance approach by focusing on learning from only the women MFS users to make sense of “how and why” women use MFS. This approach helped us to recognize patterns and build a meaningful picture of the drivers of MFS use among women, and make recommendations for policy and practice. The findings were disseminated through an event in presence of regulators, providers and academicians in Dhaka on December 2018.
This report was first published by UNCDF SHIFT.
Leave comments