Since 1997, MSCs rigorous field-level research/market research has focused on low-income markets across Africa and Asia. We employ cutting-edge techniques, such as our signature Market Insights for Innovation and Design (MI4ID) approach to derive strategic insights and offer scalable, practical solutions. For two decades, we have been decoding the behavior of the mass market.

MSC’s expertise covers quantitative research (including surveys and sector assessments and data analytics), business analytics, segmentation, CSM, and behavioral analysis services. We have evolved our offerings to include big data analytics and predictive modeling. Our research continues to influence policymakers and think-tanks around the world.