Research, evaluation, and analytics

Research-and-analytics-new

Since 1997, MSCs rigorous field-level research/market research has focused on low-income markets across Africa and Asia. We employ cutting-edge techniques, such as our signature Market Insights for Innovation and Design (MI4ID) approach to derive strategic insights and offer scalable, practical solutions. For two decades, we have been decoding the behavior of the mass market.

MSC’s expertise covers quantitative research (including surveys and sector assessments and data analytics), business analytics, segmentation, CSM, and behavioral analysis services. We have evolved our offerings to include big data analytics and predictive modeling. Our research continues to influence policymakers and think-tanks around the world.

Signature projects

Agent Network Accelerator: Reporting on agent networks across 14 countries
Comprehensive reporting on Agent Networks Across 14 Countries
Research on financial behavior of people across Asia and Africa
Insights on the performance of financial inclusion and government-to-people programs in India
Segmentation studies of customers and enterprises for financial services
MSME behavior research in various countries
MSME behavior research in various countries
Mapping and assessment of creative industries for pro-poor tourism development
Mapping and assessment of creative industries for pro-poor tourism development

Meet our people

Akhand Jyoti Tiwari

Akhand Jyoti Tiwari

Partner