Choice of channel: Understanding how low- and moderate-income women in Kenya choose channels for financial transactions

• by MSC
• May 23, 2023
• 1 min
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MSC unpacked women’s choice of channels for financial transactions in India, Bangladesh, Kenya, and Indonesia. The result is a tool – the DEBIT framework. This is the report from our DEBIT study in Kenya.

MSC conducted a choice of channel study to understand how women in the low- and moderate-income segment in Kenya select a financial channel. We interviewed 49 women across seven locations and covered four occupation types. We used MSC’s flagship DEBIT framework to undertake this exercise and validate the framework in the Kenyan context.