The Associate
Manager will support MSC’s global marketing strategy, brand
positioning, and growth initiatives across international markets. The role will
drive integrated digital marketing, content, website, social media, email,
SEO/GEO, and thought leadership initiatives to strengthen brand visibility and
engagement. They will leverage data, AI-enabled tools, and emerging
technologies to optimize marketing performance and campaign ROI. The role will
also collaborate with senior leadership and cross-functional teams, manage key
stakeholders, and contribute to marketing operations and strategic
partnerships.
Marketing strategy
& brand leadership:
- Develop and execute
MSC's global marketing strategy aligned with business priorities, brand
positioning, and growth objectives.
- Build a
differentiated brand presence across international markets through integrated
marketing, thought leadership, and strategic communications.
- Champion innovation
by leveraging digital marketing trends, AI-enabled tools, and emerging
technologies to enhance marketing effectiveness.
Digital marketing
& content management:
- Lead integrated
marketing campaigns across digital, social media, website, email, PR, events,
and partnerships to maximize reach and engagement.
- Oversee the
management and optimization of MSC's owned digital channels, including the
website, LinkedIn, newsletters, email marketing, and other digital platforms.
- Oversee the
development of high-quality thought leadership and marketing content, ensuring
consistency in brand messaging and visual identity across all channels.
- Drive website
strategy, SEO/GEO, marketing automation, and audience nurturing initiatives to
improve digital performance and stakeholder engagement.
- Lead email
marketing, marketing automation, and digital nurturing campaigns to strengthen
stakeholder engagement and audience retention.
- Oversee website
content strategy, SEO/ GEO optimization, content calendars, and digital
publishing workflows to maximize online visibility and user engagement.
Performance,
analytics & team leadership:
- Establish KPIs and
performance dashboards, monitor campaign ROI, and use data-driven insights to
continuously optimize marketing outcomes.
- Lead, mentor, and
develop a high-performing marketing team while fostering a culture of
accountability, collaboration, and continuous improvement.
- Strengthen marketing
operations by streamlining processes, adopting best-in-class technologies, and
ensuring alignment across global and cross-functional teams.
Stakeholder
engagement:
- Collaborate with
senior leadership, technical teams, business development team, and external
partners to drive strategic initiatives.
- Build and maintain
strategic relationships with media, industry leaders, influencers, digital
platforms, marketing technology providers, and other key stakeholders.
- Identify and
leverage speaking opportunities, industry events, strategic partnerships,
webinars, and digital collaborations to strengthen MSC's visibility and thought
leadership.
- Represent the
marketing function in cross-functional initiatives and ensure effective collaboration
across regional and global teams.
MSC is seeking a
strategic and results-driven marketing leader to elevate the firm's global
brand, accelerate business growth, and strengthen its thought leadership. The
role will report into the Marketing Functional Lead and drive global marketing
strategy, digital campaigns, curate events, and manage team.
