Building Business Models for Mobile Money
by Krishna Thacker and Graham Wright
Jan 5, 2012
1 min
This Note uses a business model framework and some of the concepts co-created by an active-vibrant community of practitioners in an online community called the “business model innovation hub”.
To understand and assess the business of mobile banking more clearly and in more detail, this Note uses a business model framework and some of the concepts co-created by an active and vibrant community of practitioners in an online community called the “business model innovation hub”. The business model revolves around 9 building blocks, described by Osterwald et al. These are:
1. Customer Segments: An organisation serves one or several customer segments
2. Value Propositions: It seeks to solve customer problems and satisfy needs
3. Channels: Value propositions delivered to customers through communication, distribution and sales channels
4. Customer Relationships: Are established and maintained with each customer segments
5. Revenue Streams: Result from value prepositions successfully offered to clients
6. Key Resources: Assets required to offer and deliver the previously described elements
7. Key Activities: By performing a number of key activities
8. Key Partnerships: Some activities are outsourced and some
9. Cost Structure: The business model elements result in the cost structure
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