Behavioural Insights for Digital Financial Inclusion

• by Mike McCaffrey
• Sep 23, 2013
• 1 min

Over the recent years advances in technology have extended access to financial services to tens of millions of people around the world, through mobile phones, biometrics and card based systems. However, activity rates on these systems has remained low and represents one of the greatest challenges in financial inclusion today. This video describes the need […]

Over the recent years advances in technology have extended access to financial services to tens of millions of people around the world, through mobile phones, biometrics and card based systems. However, activity rates on these systems has remained low and represents one of the greatest challenges in financial inclusion today. This video describes the need for shifting our focus from innovating new technologies to understanding how people interact with them, using theories from Behavioural Science to find solutions to these current issues.