Currently works as Director of Insights, Mobile for Development, Mobile for Humanitarian Innovation Program (M4H). The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors.

While working with MSC, Maha designed a mobile money cash-aid programme ($4 million) to reduce stunting; design included strategic operations, log frame, evaluation design, social behavior communication initiatives, and budget and team structure. In addition, built alliances and consensus between Ethiopian Government, private sector, NGO, and UN counterparts.