David Cracknell is the Director of First Principles Consulting Limited, a consulting company dedicated to helping financial institutions, regulators, and policy makers.

David Cracknell was the Managing Director—Africa and later the Global Technical Director at MSC. He has over two decades of experience in financial inclusion, banking, and enterprise development. David has authored numerous technical papers and articles that have contributed to the development of multiple tools and training courses of MSC. He is skilled in business planning, analytical skills, market research, management, and proposal writing. Before joining MSC, David worked as the Enterprise Development Manager in the The Department for International Development (DFID) in Bangladesh.