Assessing the most ambitious public financial inclusion drive in history

by Aishwarya Singh, Manoj Sharma and Mukesh Sadana
Oct 28, 2018
1 min

This note highlights the survey conducted by MicroSave, and the Bill & Melinda Gates Foundation to understand customers’ experience with PMJDY.

The Department of Financial Services (DFS) in the Ministry of Finance, MicroSave, and the Bill & Melinda Gates Foundation designed a survey to understand the coverage and quality of Bank Mitrs across a sample of SSAs; and to understand customers’ experience with PMJDY. The study was conducted in November and December 2014 across 41 districts in 9 states. A total of 2,039 BM locations and 8,789 beneficiaries were surveyed. BMs were assessed on dimensions such as availability based on the physical address and contact details provided to DFS by banks, transaction-readiness and branding. The customers were asked questions about their experience on aspects such as first bank account under PMJDY, receipt of RuPaycard and availability of Aadhaar and its linkage in PMJDY account. 69% of Bank Mitrs were physically present at the stated location, 48% were transaction ready and 11% were untraceable. 86% of PMJDY account holders reported that this was their first bank account and 18 % have received Rupay card.