A Toolbox For Business Correspondent Agents For Better Customer Engagement

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A toolbox for business correspondent agents for better customer engagement

by Mimansa Khanna and Sombul Munshi
May 16, 2022
1 min

MSC and FIA Global developed and tested a toolbox of behavioral change communication tools to help agents build awareness, and enhance uptake of government-backed insurance products by low-and moderate-income (LMI) people in India.

MSC and FIA Global developed and tested a toolbox of behavioral change communication tools with select business correspondent agents in India. The objective was to help agents build awareness and enhance uptake of select government-backed insurance products by low-and moderate-income (LMI) people in India. Our report charts how we could help agents bridge these barriers around said products and enhance customer engagement. Read the report here to learn more about the intervention and the results.