Through its Market Insights for Innovation and Design (MI4ID) approach, MSC conducted market research to help YouthSave develop a suitable savings product prototype for low-income youth in urban and rural communities across Nepal.

MSC collaborated with Equity Bank to increase the youth’s interest and access to savings products in Kenya. The project involved market research to understand the financial needs of clients and the development of financial products for the potential youth clientele.

MSC designed processes to route the subsidy for LPG (cooking gas) that the government in India provides to eligible beneficiaries. Once the LPG subsidy rolled out, MSC helped the government to improve the execution and communication of the program. The government redistributed the savings from this program to low-income households under the Pradhan Mantri Ujjwala Yojana (PMUY) initiative. After PMUY launched, MSC helped the government to assess the implementation, with an impact on nearly 50 million rural and urban households.

MSC worked on a project to generate insights about the specific financial needs, attitudes, perceptions, and behavior of commercial sex workers in India for the Avahan project. We employed sensitive and thorough qualitative research using our Market Insights for Innovation and Design (MI4ID) tools and designed savings products accordingly. Significantly, this project considered India’s 3 million CSWs as a customer segment for financial product development and used the insights to inform the product design.

MSC helped Entitled analyze unstructured text data to create financial profiles of more than 34 million blue-collar workers in India. We used text mining to extract transaction-related data and developed an interactive tool for future use.

MSC conducted an impact evaluation of a leading microfinance institution in Sri Lanka. We assessed how its loans and services influence clients’ livelihoods and socioeconomic well-being.