Through its Market Insights for Innovation and Design (MI4ID) approach, MSC conducted market research to help YouthSave develop a suitable savings product prototype for low-income youth in urban and rural communities across Nepal.

MSC collaborated with Equity Bank to increase the youth’s interest and access to savings products in Kenya. The project involved market research to understand the financial needs of clients and the development of financial products for the potential youth clientele.

MSC designed processes to route the subsidy for LPG (cooking gas) that the government in India provides to eligible beneficiaries. Once the LPG subsidy rolled out, MSC helped the government to improve the execution and communication of the program. The government redistributed the savings from this program to low-income households under the Pradhan Mantri Ujjwala Yojana (PMUY) initiative. After PMUY launched, MSC helped the government to assess the implementation, with an impact on nearly 50 million rural and urban households.

MSC worked on a project to generate insights about the specific financial needs, attitudes, perceptions, and behavior of commercial sex workers in India for the Avahan project. We employed sensitive and thorough qualitative research using our Market Insights for Innovation and Design (MI4ID) tools and designed savings products accordingly. Significantly, this project considered India’s 3 million CSWs as a customer segment for financial product development and used the insights to inform the product design.

MSC studied the DBT in Fertilizer (DBT-F) to improve implementation, which led to efficiency, administrative gains, and financial savings. MSC recommended measures that included the development of a device-agnostic application, deployment of a call center, and modifications to the POS application to generate transaction receipts in local languages.

With the MetLife Foundation’s support, MSC has designed a global signature program for female entrepreneurs in India, Nepal, and Vietnam. The program’s focus areas are to build better livelihoods and income for these entrepreneurs, improve their financial health by enhancing their digital footprints, provide access to various financial services, and improve market linkage. MSC developed Sangini Konect, a platform under the program for women-led businesses in India. The platform supports them through various learning tools to grow their businesses and empowers them to improve their financial and digital capabilities.