Mobile Banking: Why are We Evolving to Mobile Money Marketing?

• by Evelyn Stark
• Jan 10, 2011
• 1 min

In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about the importance of marketing in successful mobile-money deployments. Evelyn discusses the features of marketing of mobile money to consumers which includes awareness of services, agents, documents required etc

In this video, Evelyn Stark, Senior Program Officer, Bill & Melinda Gates Foundation, talks about the importance of marketing in successful mobile-money deployments. Evelyn discusses the features of marketing of mobile money to consumers which includes awareness of services, agents, documents required etc