Behavioural Economics and User Centred Design – Opening up New Vistas in Research Processes

• by Akhand Tiwari, Anup Singh and Premasis Mukherjee
• Mar 16, 2015
• 1 min

This Note is a high-level peek into behavioural research method that MSC’s MI4ID approach uses to understand customers financial behaviour.

To understand  the customers better, it becomes imperative to not only understand their needs, decisions, or actions; but also understand the context in which they take decisions, various tendencies that are basis of their aspirations, choices and actions. Behavioural economics is a useful science to be applied in such explorations as it provides insights into customers’ cognitions along with a neuroscientific, evolutionary anthropology and genetics lenses. This Note is an high level peek into behavioural research method that MicroSave’s MI4ID approach uses to understand customers financial behaviour