Making a business case for agents/retails in India

• by Piyush Gupta
• Mar 6, 2013
• 1 min

One of the chronic issues with most of the mobile banking implementations has been to create a compelling business case for the agents/ retailers. This is possible only when the agents have significant volume of transactions and offer a suite of products through their outlet. Piyush Gupta, Vice President — Business Development at Eko discusses […]

One of the chronic issues with most of the mobile banking implementations has been to create a compelling business case for the agents/ retailers. This is possible only when the agents have significant volume of transactions and offer a suite of products through their outlet. Piyush Gupta, Vice President — Business Development at Eko discusses the parameters basis which such a product suite could be put together. He talks about the recent initiatives taken up by Eko through institutional partnerships with government departments and microfinance institutions, and his take on offering non-financial services such as health through m-banking agents.