Customer adoption for mobile banking solutions

• by Balachandran Unni
• Sep 12, 2012
• 1 min

“Customer adoption has been one of the key challenges with most of the mobile banking implementations across the globe. Balachandran Unni, Director – Business Development for Nokia Money shares his learnings and experience on how to ensure customer adoption for a mobile banking solution. According to him, customer adoption has to a function of the […]

“Customer adoption has been one of the key challenges with most of the mobile banking implementations across the globe. Balachandran Unni, Director – Business Development for Nokia Money shares his learnings and experience on how to ensure customer adoption for a mobile banking solution. According to him, customer adoption has to a function of the following:
1. Product, which should be compelling and easy to use
2. Delivery, which channel and handset (mobile) agnostic
3. Customer service and education, through agents and call centre

Balachandran also discusses about how these functions have been incorporated in Nokia Money to ensure customer adoption.”