Optimising agent networks in Uttar Pradesh

by Akhand Tiwari, Akhilesh Singh, Mukesh Sadana, Priyank Mishra, Raunak Kapoor, Ritesh Dhawan, Sachin Bansal and Sharad Bangari
Jan 1, 2011
1 min

In an effort to better understand the customers’ needs and their criteria for the optimal BC model, MicroSave conducted a research study in the Indian states of Uttar Pradesh and Gujarat in 2010-2011.

This study explores following questions:

Where and how do low-income households want to make deposits, withdrawals, payments and other financial transactions? What works best for them, what does not work, and why?
What other issues are important to inspire trust and feel their money is safe with a BC?
From the BCs’ point of view, what is realistic? How can their numerous current difficulties serving a diverse and widespread clientele be improved?
Should BC banking services be expanded to include airtime recharge shops, pharmacies, grocery and their extensive networks?
How do customers feel about the suitability of such venues and overall trustworthiness of such agents?