Impact of digital platforms on microenterprises: Bangladesh country findings

• by Md Farista Andalib and Samveet Sahoo
• Nov 18, 2024
• 1 min
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Digital platform usage patterns by microenterprises in Bangladesh vary across sectors, and different factors influence platform usage and payment preferences. Read this country pullout document for detailed insights and recommendations to boost the inclusive growth of microenterprises through digital platforms.

A study by MSC and Busara, supported by the Bill & Melinda Gates Foundation, examined how digital platforms impact microenterprises across four different geographies. In Bangladesh, platformed microenterprises experience higher income and profit. Sector, location, and gender influence platform usage and payment preferences, with a notable reliance on cash in rural areas and mobile money in urban settings. Women microentrepreneurs rely heavily on spouses for business decisions, which underscores the need for tailored financial inclusion strategies​. 

Read this country pullout document for detailed insights and recommendations to unlock the potential of these platforms for inclusive growth of microenterprises.