Optimizing frontline workers’ performance for Frontier Markets

• Aug 22, 2024
• 1 min

MSC collaborated with Frontier Markets to develop a profiling system that enhances the recruitment and performance of its frontline workers (Sahelis). MSC used advanced machine learning algorithms to identify key traits that drive Sahelis’ performance.

Frontier Markets, a rural social commerce platform, sought to optimize the performance of its frontline workers, known as Sahelis.

To achieve this, MSC developed a comprehensive profiling system that improved the recruitment process and identified the specific traits that contribute to high-performing Sahelis. We used multiple machine learning algorithms to provide Frontier Markets with valuable insights.

These insights enabled Frontier Markets to refine its recruitment strategies and enhance the overall effectiveness of its Saheli workforce.