Development of financial profiles of blue-collar workers for Entitled

• Aug 22, 2024
• 1 min

MSC helped Entitled analyze unstructured text data to create financial profiles of more than 34 million blue-collar workers in India. We used text mining to extract transaction-related data and developed an interactive tool for future use.

Entitled is a financial service provider for more than 34 million blue-collar workers in India. It sought to enhance its understanding of customer’s financial behavior. Entitled partners with employers to offer various services, which include emergency funds, rewards, healthcare discounts, savings programs, and counseling.

MSC collaborated with Entitled to analyze mobile message data. We employed text-mining techniques to extract transaction-related information. We used this data to create detailed financial profiles of Entitled’s customers. MSC also developed an interactive tool that allows Entitled to use these functionalities for ongoing and future analysis.

Our interventions have enhanced Entitled’s ability to tailor financial services to its customers’ needs.