Expanding Airtel Payments Bank’s agent network in Uttar Pradesh and Bihar

• Aug 22, 2024
• 1 min

MSC used geospatial analysis to help the Airtel Payments Bank (APB) identify optimal locations for new agents in Uttar Pradesh and Bihar to extend financial services to underserved and unserved areas.

The Airtel Payments Bank (APB) sought to broaden its reach and provide financial services in previously unserved or underserved regions of Uttar Pradesh and Bihar. MSC partnered with the APB to identify viable locations to recruit new agents and maximize customer outreach.

MSC used geospatial analysis to map APB’s existing agent locations and pinpoint strategic sites where new agents could be placed to serve the maximum number of unserved or underserved populations effectively.

This approach enabled APB to optimize its agent network, which ensured broader access to financial services in these key regions.