“SBI Tatkal” – From Cash to Cash Cow

• by Swati Mehta and Abhishek Lahri
• May 23, 2011
• 1 min
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This note share an insight on Tatkal. This direct deposit product was launched in August 2010 by Eko, providing technology for m-banking and agent based financial inclusion services.

What Maggi is to Nestle, Lifebuoy is to HUL, Alto is to Maruti and Horlicks is to GSK, perhaps “Tatkal” is to Eko. Ever since this direct deposit product was launched in August 2010 by Eko, it has emerged as the flagship product for this Delhi based business correspondent (BC) and technical service provider (TSP), providing technology for m-banking and agent based financial inclusion services.