Systematic Product Development 

• by Graham Wright
• Sep 19, 2002
• 1 min
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This note briefly outlines the stages of product development for an MFI and categorises it into five distinct phases.

This note briefly outlines the stages of product development for an MFI and categorises it into five distinct phases—evaluation and preparation, market research, concept/prototype design, pilot testing and its launch and roll out. It also gives a brief of various toolkits that have been developed by MicroSave enabling MFIs to better understand their clients’ needs and serve them efficiently.