Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the podcast-player domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wpforms-lite domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114
Research and Analytics - Market Insights for Innovation and Design

Research, evaluation, and analytics

Since 1997, MSCs rigorous field-level research/market research has focused on low-income markets across Africa and Asia. We employ cutting-edge techniques, such as our signature Market Insights for Innovation and Design (MI4ID) approach to derive strategic insights and offer scalable, practical solutions. For two decades, we have been decoding the behavior of the mass market.

MSC’s expertise covers quantitative research (including surveys and sector assessments and data analytics), business analytics, segmentation, CSM, and behavioral analysis services. We have evolved our offerings to include big data analytics and predictive modeling. Our research continues to influence policymakers and think-tanks around the world.

Signature projects

Agent Network Accelerator: Reporting on agent networks across 14 countries
Comprehensive reporting on Agent Networks Across 14 Countries
Research on financial behavior of people across Asia and Africa
Insights on the performance of financial inclusion and government-to-people programs in India
Segmentation studies of customers and enterprises for financial services
MSME behavior research in various countries
MSME behavior research in various countries
Mapping and assessment of creative industries for pro-poor tourism development
Mapping and assessment of creative industries for pro-poor tourism development

Meet our people

Akhand Jyoti Tiwari

Akhand Jyoti Tiwari

Partner