ACRE Africa: Development of a community-level promotion model for agricultural insurance in Kenya

• Oct 29, 2018
• 1 min

MSC worked with ACRE Africa to design a cost-effective, village-based, insurance product promotion model. During the pilot phase, the outreach model increased adoption of the weather index seed insurance by 10%. The partner has since adopted the model to reach smallholder farmers in remote rural areas of Kenya, Rwanda, and Tanzania. Since then, ACRE Africa had underwritten more than USD 75 million to mitigate against weather-related risks.

ACRE Africa provides innovative agricultural insurance products in partnership with leading insurance companies in East Africa. MSC worked with ACRE Africa to design a cost-effective, village-based, insurance product promotion model.

The intervention involved teams of trained farmers and peer-to-peer learning at the community level to promote the adoption of mobile phone-enabled crop insurance products among smallholder farmers in Kenya.

The outreach model increased adoption of the weather index seed insurance by 10% during the pilot phase. The partner has since adopted the model to reach smallholder farmers in remote rural areas of Kenya, Rwanda, and Tanzania. By 2017, ACRE Africa was recognized as a leading provider of agricultural insurance in the region and has enabled more than 1 million farmers in Kenya, Rwanda, and Tanzania to access agricultural insurance. ACRE Africa worked with leading insurance companies to underwrite more than USD 75 million to mitigate against weather-related risks.