Does the initiative to increase awareness of DBT cater to female beneficiaries?

• by MSC
• Nov 7, 2022
• 1 min

Our study analyzed the channels most successful in disseminating information around DBT. We found that most women prefer learning about schemes in person. Surprisingly, only a small minority learned scheme details through mass media.

65% of women prefer in-person interactions to understand program objectives and resolve queries. More than 20% beneficiaries use these interactions as opportunities to make new connections with community leaders.

Watch the video to learn more.