Mobile Insurance Trends: The Curious Case of India
by Premasis Mukherjee
Jul 1, 2015
1 min
Our India Focus Note 118 discusses how the growth of the telecom industry in India would shape trends and possibilities for mobile insurance in the future.
Mobile insurance emerged in India way back in 1997. As many as four telecom operators launched mobile based insurance for their loyal clients. Yet, now when loyalty-based and other mobile insurance (mInsurance) products are offered to millions of people across globe, Indian insurers and MNOs are conspicuously absent from the sector. In this Note, we discuss how the growth of the telecom industry in India has shaped mInsurance trends and possibilities for mInsurance in the future. Tracking the growth of Indian telecom industry, the Note traces why MNOs avoided insurance (and similar loyalty schemes) in their high growth phase. The Note also talks about how the industry need to be awake to such opportunities in near future when the industry enters into a different growth era.
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