Parul Tandon leads the Knowledge Management and Marketing team at MSC in India. With over two decades of experience, she is well-versed in integrated marketing and communication strategy,  knowledge management and dissemination, digital marketing, content strategy, communication, and advertising. Her areas of expertise include knowledge management—synthesis and dissemination, content and design innovation, publications and collateral development, digital marketing, website management, advertising, IT and KM integration for business efficiency, and team management, among others. She has worked across Asia, Africa, and the USA.  

Before joining MSC, Parul worked with Saatchi & Saatchi, Mumbai, as an Associate Planning Director, where she was responsible for strategic planning on current accounts and new business pitches. Primarily responsible for strategy development through market analysis and consumer research. Her other responsibilities included client presentations and liaison with the creative team to plan and implement 360-degree campaigns. She holds a Post Graduate Diploma in Management from the Goa Institute of Management, specializing in marketing. She is fluent in Hindi and English.