Market research to understand the financial needs of youth in Indonesia

• Mar 22, 2021
• 1 min

This project was an endeavor to gauge the demand for financial products among youth in central Java. MSC sought to capture youth perception regarding existing financial products, compare their financial needs with current products of Plan International, and suggest suitable financial products for them.

MSC conducted a research study to understand the demand for financial products among youth in central Java. The aim was to capture youth perception of existing products, compare their financial needs with current products of Plan International, and suggest suitable financial products for youth. Our research formed the basis for a youth savings product for young women, which was pilot tested with one of the largest cooperatives in Indonesia. The insights from the pilot were used to design and customize its larger economic empowerment initiative for youth in Indonesia.