eNAM platform to digitize the marketing of agricultural produce in India

• by Puneet Chopra, Vivek Gupta, Sharad Bangari, Rajnish Kumar, Amit Joshi, Kritika Shukla and Disha Bhavnani
• Jun 24, 2019
• 1 min
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India’s eNAM platform enables trading of primary agricultural produce and connects markets through an online platform. MSC has been supporting the central and the provincial governments in the design, policy reforms, and implementation of the eNAM program. Many of the design improvements have been accepted and implemented. The cumulative volume of electronic trade on eNAM had crossed about INR 482 billion (USD 6.5 billion) by September, 2018.

The Government of India launched the Electronic National Agriculture Market or eNAM platform to enable trading of primary agricultural produce. The platform connects 585 agricultural markets (or APMCs) through an online platform. MSC has been supporting the central and the provincial governments in the design, policy reforms, and implementation of the eNAM program.

MSC undertook an extensive study of physical and electronic agricultural markets across multiple states and markets. MSC supported the government in the state of Uttar Pradesh to improve the functioning of eNAM across several APMCs. We worked with the government to implement our recommendations and to support operational and policy-level changes in the state.

MSC also created a blueprint to improve the design and implementation of electronic agricultural markets across India. Many of the design improvements were accepted and implemented. From 2016 to 2018, over 10 million farmers and 150,000 traders or commission agents had registered on the eNAM platform across India. The cumulative volume of electronic trade on eNAM had crossed about INR 482 billion (USD 6.5 billion) by September 2018.